How to Use HARO for Backlinks to Improve Your Online Presence?

Use HARO for Backlinks to Enhance Your SEO and Drive Traffic

In today’s world securing high-quality backlinks is crucial for webmasters and SEO professionals.

This is an important off-page SEO technique that builds the reputation and advertises your brand.

Search engines like Google see backlinks as a way of deciding whether your website is of good quality or not. If done correctly, this SEO strategy can boost your search engine ranking and increase organic traffic to your website.

So, now do you want to secure backlinks and improve your SEO? If yes, then HARO backlinks can help you. HARO is a great platform for link-building as you get to publish your brand in high-authority media articles.

Let’s understand about HARO backlinks, their benefits, how to get HARO backlinks, and some of their alternatives.

What is HARO Link Building?

HARO (Help a Reporter Out) is a platform for journalists to connect with industry or subject experts, where the journalist seeks information for their stories or articles.

In response, experts from different backgrounds provide information (Pitch) as per their expertise in the hope of getting featured in those articles.

This connection not only gives journalists their wanted information but also helps experts to gain a strong backlink from a reputed media. This exchange is a win-win for both the parties involved. There are many other benefits of HARO for backlinks, let’s see them below.

Benefits of HARO Backlinks to the Businesses

Link building is a crucial SEO strategy and provides many benefits to businesses and individuals:

Good Quality Backlinks

With HARO backlinks, businesses and other individuals can get backlinks from established and high-authority sites, which is good for enhancing SEO.

The impact of high-quality backlinks is that they make your website favorable for search engine algorithms.

Increased Brand Credibility and Authority

Backlinks work as a vote given to you by other sites, which increases your brand’s authority in the eyes of search engines like Google. This will help you rank in the search engine result pages (SERPs) leading to increased visibility, organic traffic, and credibility. If you want to build brand credibility and boost brand authority through SEO, then you should hire the best SEO agency or consider outsourcing to an agency like Geek Master. 

Improved Brand Reputation

By getting your website published in reputed articles, you get free publicity. This can lead to increased business opportunities and good online presence. The trust that builds because of getting published in high-authority articles, can increase your brand’s reputation.

How to Use HARO for Backlinks?

Now that you know about HARO backlinks and their benefits let’s focus on how to use HARO to get backlinks:

Signup to Access the Queries

The first step would be signing up on the website of HARO for backlinks.The sign-up is free and grants you access to the world where journalists and subject experts connect.

After this, you will get three emails daily from Monday to Friday.

The mail comes into categories that will help you understand the queries effectively, the categories can be technology, business, health and many more.

Understand Types of Queries and Choose the Relevant One

Go through the emails calmly and choose the query of your niche.

Understand what the journalist has asked for and then craft information.

Try to write clear and concise answers that will make the journalist choose your pitch.

Rapid Response is Important

When you answer the query quickly, your chances of getting noticed will increase.

There are many people on HARO in search of backlinks and the journalist might look at the earlier responses.

While your pitch might not get noticed due to late posting.

Keep in mind that a quick response does not mean bad quality, make your answer in such a way that it aligns with journalist needs.

Focus on the Right Domains 

Along with choosing your niche queries wisely, you also need to select the site of high authority. Get the backlink from a reputable site because if you do otherwise, it can affect your site’s performance. Check whether the journalist’s site aligns with your site’s goals and is of good quality or not, then make the decision.

Create Short and Informative Pitches 

The pitch is your first impression to the journalist, so make your pitch informative and compelling.

A pitch has a subject line, query, and body. Make the subject line that grabs the attention of the journalist while being clear about which query you are addressing.

In the body, you should introduce yourself in some words while writing a clear and concise answer. You should add bullet points to make the information easy to read.

And while ending the pitch you should add some polite lines asking if they want more information on this.

The quality of your pitch is of high importance, as high-quality and to-the-point answers can help journalists save time.

Be Patient for Good Results 

It takes time to get noticed and consistency is the key. Create your pitch after reading the queries nicely and craft engaging as well as useful information.

Regular posting of quality content on HARO for backlinks can increase your chances of visibility.

Some HARO Alternatives to Create Strong Backlinks

While HARO is a major platform for link building, there are other platforms as well which can give you more media exposure. Branch out your link-building efforts with these HARO alternatives:

• Qwoted offers a platform that connects experts and journalists. It gives importance to high-quality pitches to nurture good connections.

• JustReachOut starts its plan at $79 per month and is good for small businesses.

• MeltWater is good for large-scale businesses with plans starting at $4000 annually.

• ProfNet is very similar to HARO and is owned by the same company, starting its plan at $1650 annually.

• PitchRate provides a free platform for journalists, experts, and publicists to interact.